Pedro Butelli from Hocus Pocus reached out to me to illustrate the label for his product, as well as its promotional poster. The concept was to reinterpret the Tarot card number one, called “The Magician”.
To develop this piece, I researched both historical and contemporary artists who have illustrated tarot cards, studied several tarot books, and experienced personal tarot readings to deeply understand its symbolism and mystical essence. Through this process, I discovered that tarot is not a tool to predict the future, but a spiritual practice that guides self-realization and enlightenment.
My artistic goal was to faithfully express this dimension of the tarot: as a mirror for inner transformation. And here is the meaning of this card:
The Magician is set in motion when one assumes his/her own existence. That awareness gives us the direction away from chaotic energies to use for encountering our own healthy limits, recognition of our potentials and the sense of vital objectives. When transformed into action, the power to heal reality is activated, and one is able to begin to create self-love with equilibrium and a stronger place in the world.
Client: Hocus Pocus
Creative director: Pedro Butelli